RCS: the next-generation messaging service that reinvents mobile customer relations
In today’s highly competitive digital environment, call centers and large companies must rethink how they interact with their customers. Thanks to omnichannel, now the norm, communication, sales, and customer relationship strategies integrate and unify all the channels a company uses to interact with its customers. Each channel plays a different role. Among them, mobile remains the most personal, the most direct, and paradoxically, the least utilized in its most advanced form.
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